Crystal Light Facts
First packaged in multi-serve canisters, Crystal Light launched single-serve "On The Go" packets in 2004. In 2009, Crystal Light redesigned its multi-serve packaging. On a finished case goods basis, the new design uses 250 tons less packaging than the original. In 2010, Crystal Light launched Pure Fitness, a naturally-sweetened low-calorie fitness drink mix. It is sweetened with sugar and Truvia, a sweetener derived from the stevia plant. It is currently sold in "On The Go" packets. In 2011, Crystal Light Pure Fitness was renamed Crystal Light Pure, and three additional flavors were introduced.
